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Assistant Director for Digital Strategy

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North Carolina State University

Job Description

Posting Number

PG194321SP

Internal Recruitment

No

Working Title

Assistant Director for Digital Strategy

Anticipated Hiring Range

Commensurate with experience

Work Schedule

M-F 8:00am-5:00pm with nights, weekends and some holidays to be expected

Job Location

Raleigh, NC

Department

Athletics

About the Department

The mission of the NC State University Department of Athletics is to prepare student-athletes to compete at the highest level and to inspire them to be leaders now and for the future by providing the best environment to achieve their athletic, academic, and personal aspirations as well as providing support for the professional development of our coaches and staff, all within the role of the greater institutional relationships to the University.

Essential Job Duties

The Assistant Director for Digital and Social Media Strategy will assist in the creation, execution and evaluation of content and campaigns across athletics’ social media platforms, inclusive of the main department. This position reports to the Assistant AD Director of Digital Strategy & CRM and will support cross-functional work by overseeing social media campaigns and strategy.

Key responsibilities include but are not limited to:
  • Assist with the integrated planning across all paid digital channels, building campaigns that drive revenue, leads and business results
  • Work with sales and marketing team on implementing lead-generation campaigns and disseminating leads quickly to sales associates for follow-through
  • Assist with social media campaign planning; help tell the department’s story and create engagement with various stakeholders; stay current on social media trends and best practices
  • Track, analyze and report on social media performance; guide relevant internal groups on best practices
  • Work cross-functionally with the Sales and Marketing team and other departments on ticket initiatives including ticket on-sales, special offers, targeted segmentation, etc.
  • Produce detailed recap reports on campaigns to improve and inform future strategies
  • Stay up-to-date on emerging technologies, best practices and new opportunities in the digital advertising space
  • Collaborate with social media team members to leverage moments and key stories across digital advertising

Other Responsibilities

  • Other duties as assigned

Minimum Experience/Education

Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.

All degrees must be received from appropriately accredited institutions.

Other Required Qualifications

  • Computer proficient (Microsoft & Google products)
  • Excellent communication and interpersonal skills



Preferred Qualifications

  • Prior experience working with digital media

Required License or Certification

N/A

Valid NC Driver's License required

No

Commercial Driver's License Required?

No

Job Open Date

11/01/2024

Earliest Close Date---- (Positions will be posted until 5:00 PM ET on this date. Positions remaining posted after this date are still accepting applications but may close at any time.)

11/08/2024

Notice to Applicants

Please note that the work history on your resume must also be included in your application.

Special Instructions

Please attach resume and contact information for at least three professional references.

Position Number

00108685

Position Type

SHRA

Position Classification Band Title

Public Communication Specialist

Position Classification Band Level

Contributing

Position Classification Salary Range

$ 35,880 - $ 96,560

Salary Grade Equivalency

GN06

Alternate Option

If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.

Full Time Equivalent (FTE) (1.0 = 40 hours/week)

1.0

Appointment

12 Month Recurring

Mandatory Designation - Adverse Weather

Non Mandatory - Adverse Weather

Mandatory Designation - Emergency Events

Non Mandatory - Emergency Event

Time Limited Position

No

Department Id

105002 - Athletics - Internal/External Operations

AA/EEO

NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-515-3148 to speak with a representative at the Office of Equal Opportunity.

If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.

NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

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